Ford India Launches Fiesta Classic

Ford India has launched a re-badge version of its Fiesta saloon, called the Fiesta Classic. The Classic will replace the existing saloon with prices starting from Rs 5.49lakh for petrol and Rs 6.48 lakh for diesel (ex-showroom, Delhi).

The Fiesta Classic will be available in two trim levels, LXI and CLXI. It gets refreshed interiors with new seats, graphic metallic finish centre console, Ebony and Jasper Blue instrument panel, blacked out headlamp surrounds and a new Classic badge.

The Classic will continue to be powered by 101bhp 1.6-litre Duratec petrol engine and the refined and frugal 1.4-litre Duratorq diesel motor developing 68bhp. Ford has positioned the Fiesta Classic half-segment lower than the next-gen Fiesta that will be launched by May this year.

“With a proud and loyal customer base, the Fiesta has been one of the main stays of our product brand portfolio in India. With the elegant Fiesta Classic’s thrilling on-road dynamics, refreshingly classy new interiors and proven frugality we invite more customers to experience and benefit from the additional new variants we are offering with our classy product,” said Michael Boneham, managing director and president, Ford India.

Ford has lowered the prices of the Classic and it’s now cheaper by Rs 46,000 for the base petrol and Rs 38,000 for the diesel. Ford will simultaneously sell the Fiesta Classic and the next-generation Fiesta when the latter is launched in May 2011.

Posted in: News - Apr 2011